Torpedo7 – Commercial Photography

Torpedo7 is a leading New Zealand outdoor and adventure retailer, specialising in high-quality gear for camping, hiking, trail running, biking, and more. The brand embodies a passion for the outdoors, encouraging Kiwis to explore and push their limits in nature.

The focus of this campaign was to showcase Torpedo7’s summer range through a road trip across the South Island, featuring backcountry locations and unique outdoor settings. Working with photographer Joel Gowthorpe, the project highlighted the functionality and durability of Torpedo7’s camping gear and trail running apparel. This shoot spanned diverse landscapes, capturing early morning trail runs, remote camping setups, and rugged terrain.

PHOTOGRAPY AND TALENT IS BY ALLY GRACE CREATIVE AND JOEL GOWTHORPE.